Biznology

FEBRUARY 9, 2016

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. If the lead generation campaign is focused on an actual purchase, then the hard offer is based on some form of deal – usually price or added value.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

The Customer

AUGUST 30, 2019

the brands seem to plead with increasing frequency. The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. How do you feel about us?

Branding 52

Branding Brand Identity Work Management CAN-SPAM 52

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40