Valasys

MARCH 9, 2020

Make the Best of Programmatic advertising, Digital Ads & Remarketing Campaigns: Programmatic advertising leverages the principles of Artificial Intelligence (AI) and Machine Learning (ML) to serve the right ads to the right users at the right time & the right place. Read more on How Display Advertising benefits B2B businesses.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. CRM & Lead Nurturing : CRM is important for integrating marketing automation efforts to personalize interactions with clients.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JUNE 19, 2020

Marketers can use banner ads to acknowledge COVID-19 pandemic and manage the tone of their email marketing campaigns to convey that they are more empathetic and that we all are in this together. Do Something Out of the league – show your customers that you care, be action-oriented. What better?

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). . For making sure that a great piece of content gets the visibility & engagement that it deserves, the devotion to organic traffic needs to be accompanied with paid ad campaigns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

Highly qualified leads can be generated using a viral content strategy. Furthermore, adding images also helps in increasing the sharing frequency of the pieces of content on other social media websites such as Twitter & Instagram.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. the subject-line & the body of each email that is being sent to the leads.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

Astonishingly, it was observed that only 10% of the text-based information was retained by the brain, post 3 days, which after adding pictures with the text improved, as now audiences retained 65% of the information originally deciphered (after the same interval). Visual Storytelling Assistances B2B Marketers.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56