Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. What is the share of ad spending for different media? Assuming that consumers spend about the same amount of time with both, and that advertising on both is equally effective, online media should get a larger share of ad budgets.

Spending 120

Spending Media Mobile Advertising Forrester 120

Exo B2B

MARCH 29, 2018

If we’re to believe all these sources, the three buzzwords Blockchain , chatbots and artificial intelligence (AI) are revolutionizing marketing. For over a decade, marketers have been beholden to just a few analytics vendors that also sell online advertising. Five to ten years, according to Gartner, in opposition to Forrester.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Curata. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death!

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketing Strategy & Tactics.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

QuanticMind

NOVEMBER 28, 2016

With buyer journeys becoming more consumer-centric, market forces are pushing brands to deliver higher-quality, more-relevant, and more-cohesive advertising experiences. Forrester Research suggests that “most search marketers track an array of metrics. ” 1 How can marketing leaders stay on top of all this change?

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40