Navigate the Channel

MAY 27, 2022

Good digital ads don’t only need to be attractive and clever, but they need to break through readers’ ennui and intrigue them enough so that they click through to the advertiser’s website. Creating such ads is an art form. Types of Display Ads. Display ads come in a myriad of shapes, sizes and formats.

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Bannerflow

DECEMBER 16, 2021

Today we celebrate the last winner of 2021’s best display campaign competition. At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. The quarterly winner is then put forward to compete for display campaign of the year 2021.

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Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). Because humans almost universally dislike display ads. Not all digital ads are made the same.

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Smartyads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

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NuSpark Consulting

NOVEMBER 17, 2017

Don’t underestimate the value of online display advertising. With its creative and targeting capabilities, display ads offer many benefits to a business. Think of display ads like Billboards or outdoor advertising in a sense. Think of display ads like Billboards or outdoor advertising in a sense.

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SEMrush

OCTOBER 13, 2021

Create effective and eye-catching banner ads with these 15 banner ad examples.

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Bannerflow

OCTOBER 7, 2021

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! We spoke to Digital Designer at Telenor, Kristel Thalström about creating display campaigns at scale and how she designed the winning display ad. So there are already a lot of elements.

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Bannersnack

MAY 15, 2019

And if you’re pouring money into Google ads, it’s critical to be aware of the banner ad sizes that generate the most amount of impressions, clicks, and sales. Display ads are shown to users on websites that are not search engines. When you’re doing online advertising, size matters.

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Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. Read more about how ATG produces its display campaigns and this in-banner video campaign here.

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Bannersnack

JANUARY 17, 2019

Well, if your answer is yes to at least one of these questions, I am sure you already know how difficult is to be successful when dealing with banner ads. Display advertising has a bad reputation these days and more […]. Are you a marketer or a small business owner running your company’s marketing strategy on your own?

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Digilant

OCTOBER 16, 2023

Few tools of the digital age date as far back as display ads, with perhaps the exception of the internet itself. But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. What Is Display Advertising?

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Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. In this article we will cover: What is mobile display advertising? Conclusion.

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Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. Well, let’s just say display ads haven’t been the star player in our marketing game. Why the hush-hush? Are they hiding?

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Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.

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Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How does adding a video increase click-through rate?

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Bannerflow

JANUARY 31, 2019

Here at Bannerflow , helping marketing teams worldwide create their best display ad campaigns is in our DNA. How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. These teams know our customers and display advertising in general inside out.

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Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Zemanta?

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Bannerflow

JULY 30, 2021

The Entertainment industry is progressing towards using more advanced forms of display advertising. In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Combine display and social ad production.

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Bannerflow

APRIL 7, 2020

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. Can you describe some of the technical details of this particular display ad?

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Choozle

JUNE 19, 2019

Need intel on the best banner size? Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key.

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Bannerflow

MARCH 22, 2019

Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. Yet sometimes, some banners really stand-out. How did we select the best display ad campaign for winter 2019? The winner: The Bannerflow the best display ad campaign of winter 2019 went to Hallon.

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Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. This in-house team creates ads for display and print, as well as assists clients who may not have their own agencies or teams to produce outstanding digital ads, websites, and magazines.

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Bannerflow

MARCH 6, 2019

Dynamic travel display campaigns are a must for the savvy travel marketer. Personalising large display campaigns. Hyper-relevant and engaging ads that convert. Yet, still, for some travel marketing teams applying dynamic content to display ad campaigns is a distant possibility. Only static and boring banners.

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Bannerflow

MAY 18, 2021

Indeed, travel ad spend in 2020 plummeted by 60%. And display advertising could be just the key to success! 8 issues that display ads can overcome in travel advertising. 8 issues that display ads can overcome in travel advertising. However, let’s not get too down beat – a recovery is on the horizon.

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Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. Standard display ads Standard display ads are the most common type you see online.

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Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Not only do they display craft and inventiveness but are often the end point of many different members of a marketing team all working together to succeed. Finding the best display advertising campaign of 2021. Summer 2021: Telenor.

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Bannerflow

OCTOBER 12, 2018

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. And which of the current crop of Google advertising services is best for your banners?

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Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Target key shopping days.

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Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Why is knowing iGaming display advertising trends so important?

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Bannersnack

MARCH 8, 2022

9 minutes read Display ads are everywhere. This phenomenon is called banner blindness. As people unconsciously avoid ads, you need to step up your game when creating display ads to raise brand awareness. But first things first, what is the display ads’ definition? What Are Display Ads?

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Bannerflow

NOVEMBER 22, 2022

Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions. Impressions and click-through rates are two of the most common metrics to measure display advertising success. Display ads CTR in 2022. What is a good CTR for display ads?

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Bannerflow

JULY 15, 2019

Enabling exceptional display advertising is Bannerflow’s mission statement. In the end, the Bannerflow best spring display ad campaign of 2019 was awarded to Georg Jensen. Instead of just designing an ad, we see our banners as small films with a beginning, middle, and end like any good story.

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Bannerflow

FEBRUARY 6, 2020

To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. In particular, we focus on a recent campaign that used a range of different interactivity – including one ad set in which viewers even “painted”! How does Blue Step Bank work with display advertising?

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KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Google Display Network Pitfalls.

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NuSpark Consulting

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Please let me know your thoughts.

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Bannerflow

SEPTEMBER 25, 2019

Engagement and impact are two of the biggest drivers of success in display advertising! And this is exactly what Bannerflow’s winner of the best summer display campaign for 2019 achieves. Every quarter, we highlight a display campaign built in our creative management platform (CMP) that stands-out.

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Bannerflow

OCTOBER 16, 2020

We are pleased to announce the latest winner of Bannerflow’s quarterly best display campaign competition for 2020. Our competition highlights the very best display campaigns out there, focusing on the use of technology, design, and overall impact of an ad. Can you describe some of the technical details of this particular ad set?

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