illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Follow @illuminHQ

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Hubspot

NOVEMBER 26, 2020

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” There are also a huge amount of channels and ad formats you can use — don’t get stuck in the details. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. With over 1.4

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

OCTOBER 11, 2012

First things first: frequency matters. If you really want to scale your blog, you need to make a commitment to boosting your blogging frequency. According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

FEBRUARY 2, 2017

That's because LinkedIn has a powerful ads platform. But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. To start, go to https://www.linkedin.com/ads/.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Making t he commitment to an increased blogging frequency should significantly increase your lead flow. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

SEPTEMBER 26, 2014

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. 1) Frequency. Test your publishing frequency to identify your "sweet spot." Suggested Testing Methodology: Increase (or decrease) your publishing frequency by a certain amount for 1-2 weeks. Blog Publishing Optimization.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28