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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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Important Questions to Ask Before Hiring Digital Advertising Companies

Digilant

How do you classify yourself? . Understanding how a company classifies themselves (and their offering) will ensure that you are partnering with a company that can accomplish – and hopefully exceed – your goals. These are helpful resources to ensure the digital advertising company utilizes industry-leading DSPs.

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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Parse.ly

to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. The back of the book was classified ads, and what quickly happened was that people looking to hire performers would post their open auditions and casting calls. Watch the full webinar. Content Conversions.

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

This important KPI for B2B e-commerce marketplace is an indicator of the efficiency of your sales team to convert leads to paying customers. Looking at this KPI allows both the sales and marketing to collaborate and work together to improve the quality of leads. Capitalizing on Social Media Ads. Use of the Popup Forms.

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How to Setup Your Company Blog For Success

Marketing Insider Group

Won’t adding your blog potentially send them in the wrong direction? You’ve got awesome content and more strategies in place on your blog to help convert them into leads. Think of categories like you would the sections of a traditional newspaper — news, sports, business, classifieds, etc. Even better. Create Blogs Page.

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Strategic Stakeholder Engagement: Research-Driven Tips For Effective Communication

Vision6

Avoid adding multiple topics to one email and ensure readers know exactly what to do. Regulate the frequency and volume of communication to align with the average daily email load to ensure your important messages are noticed. This data-driven approach allows targeted and personalised communication, enhancing efficiency.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. Writesonic @WriteSonic A collection of AI tools for writing articles, product descriptions, ads, creating article ideas, and more.