Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? ” It targets specific consumer segments based on ethnic and socio-cultural patterns, building a deeper emotional connection that increases the chance of a conversion. Five best practices for success in this space.

Practices 104

Practices Marketing & Strategy Marketing Strategy Examples 104

Convert

JULY 14, 2021

One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments. It has a simple interface that anyone can easily figure out for their first test — and it integrates with Google Analytics perfectly. Source: Analytics Vidhya. Now, don’t get me wrong.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Analytics is your tool to find out which of your experiments are working and which ones aren’t. Generating New Ideas.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98