Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples
Martech Advisor
JANUARY 23, 2020
Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” It is advisable to embed analytics across the entire omnichannel landscape to analyze performance in near real-time.
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