Martech

MARCH 2, 2023

The details of the modeling approach differ, but all forms use aggregate (not user-level) data. This often involves adjusting spending levels, but could also include shifts to ad frequency or channel mix. MMM is a technique with a long history, and it continues to evolve.

Marketing Mix 117

Marketing Mix Marketing Attribution Lead Ranking Planning 117

Bannerflow

NOVEMBER 7, 2019

An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad agency. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network. For instance: <!–

Display 40

Display Advertising Agencies Advertisements Advertising 40

Act-On

FEBRUARY 26, 2024

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Biznology

JANUARY 13, 2015

Because when your law office bill tens of millions of dollars and you spend hundreds of thousands of dollars annually on Google Ads, then spending back in the sort of real money that successful search has generated for your firm/agency/company is a no-brainer. Duplicate or Aggregate, “Tag”, or “Category” Content.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Video Ads: “Unleashing the Power of Online Video Ads” by Allen Martinez. Video Ads: “Unleashing the Power of Online Video Ads “ by Corey Henke. Unleashing the Power of Online Video Ads.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Webbiquity

FEBRUARY 21, 2017

This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275