illumin
FEBRUARY 8, 2024
No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. Even more than they value privacy, customers demand and have come to expect security. Major companies are already on board the identity graph train.
Zoominfo
JANUARY 18, 2023
In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected.
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Liveintent
DECEMBER 1, 2021
Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Cross-platform (web, app and email) ad exposure data. Ad Ops team.
SmartBug Media
JANUARY 17, 2020
Something as simple as including an “unsubscribe” link in your communications, along with a link to that particular user’s profile, will not suffice—you will also need to note a direct contact for data protection related inquiries to ensure they can be addressed according to the consumer’s request within the 30 days allowed for under GDPR.
The Customer
APRIL 14, 2020
August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 11 min CPRA: It’s Time to Cut Ties with Old Data January 6, 2021 The Golden State has gone beyond any other state to create an omnibus privacy regulation.
Litmus
FEBRUARY 27, 2024
It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Your subscribers know that they’re exchanging their data for a better experience, so you need to deliver on that promise.
Single Grain
FEBRUARY 15, 2024
The rise of alternative search engines can be attributed to a growing consciousness about digital privacy and a collective push against data monopolies. Users are increasingly wary of how mainstream engines use their data, from tracking searches to profiling users for targeted advertising. bang shortcuts and instant answers.
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