illumin

FEBRUARY 8, 2024

No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. Even more than they value privacy, customers demand and have come to expect security. Follow @illuminHQ

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Zoominfo

JANUARY 18, 2023

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. This efficient and effective edge is what every business is looking for and why the average SalesOS customer willingly pays more than $30,000 a year for it.

Communities 130

Communities Zoominfo Promotion Privacy 130

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Cross-platform (web, app and email) ad exposure data. Ad Ops team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

SmartBug Media

JANUARY 17, 2020

You will need to clearly say who will have access to this information, the purpose of collecting this information, and how long that information will be stored—along with a clear statement that the client or customer has a right to access, modify, and/or delete said information (see “Right to be Forgotten” below). Privacy by Design.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

The Customer

APRIL 14, 2020

Data Privacy (archive). 10 min Optimizing CX with Cloud-Based Digital Identity September 27, 2021 Your CIAM system facilitates your customers’ trust in your brand. August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. Your prospect or customer inherently gives you permission to know more about them. The era of third-party cookie tracking is over.

Sales Management 88

Sales Management Opt-out Privacy Opt-in 88

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. It offers a clean, straightforward search experience with useful features like !bang

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52