B2B Marketing Analytics
MARCH 5, 2024
The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API. These added rows were stitched onto the ongoing sequence from the very start of the webpage load, not kicking off a fresh sequence. If only, I could do the same with SQL CTEs! ?
SmartBug Media
APRIL 29, 2021
Imagine buying your dream home, but then never painting the walls, adding furniture, or planting a garden. Perhaps this is bringing in realism, such as a turf background for a golf-focused business, or simply adding gradient features for that little extra something. FabFitFun's survey ads a personal touch to the user experience.
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Brandpoint
NOVEMBER 3, 2022
The manufacturing industry is unique in that it requires extra education for your audience and the translation of a complex process into something easily digestible. Guest blogging is a great way to start this, but you can also do some work with influencer outreach and link exchanges with other subject matter experts in your industry.
Mailmunch
MAY 20, 2021
Having an effective lead generation process puts your business in front of potential customers. What channels will fit your products or service? Are you going to utilize paid ads? Adding a link to your website helps tremendously. Create targeted ads with special offers. Use social lead ads.
Lake One
JULY 1, 2020
Unlike running an ad that might target types and categories, ABM protocol is to actually find the specific people/accounts to target. Sponsored content is just a fancy way to say “Ads” in LinkedIn terms. The ads will display in the newsfeed of your targeted accounts. A standard ad click rate is 0.06% for LinkedIn.
Albacross
JANUARY 17, 2020
It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. This helped us streamline our sales process and increased our overall productivity.
Outgrow
FEBRUARY 2, 2024
Common CRM challenges include messy data and lack of process adherence. But found out pretty quickly that, you know, without $10 million in the bank, that was pretty difficult to do. Salesforce had lots of innovations, but one of the big innovations that they originally had was around the app marketplace and the app exchange.
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