NuSpark Consulting

AUGUST 23, 2018

This process helps to increase their web traffic in two ways. We compare that statistic to Company Z’s investment in content to determine their ROI. Note that if the goal had been thought leadership, the measurement and tracking process would have been entirely different. We’ll call them Company Z. White Papers and E-Books.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

markempa

AUGUST 4, 2014

If you look at statistics like 60% of adults have smart phones for example, which is changed. Then being able to articulate your value proposition; not just understand your sales process but to really understand your customers buying process. There isn’t a fair value exchange taking place. What’s changed since then?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Metadata

DECEMBER 15, 2020

We’ve run gift campaigns before in exchange for meetings and found they rarely converted to opportunities and revenue. This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. We used LinkedIn conversation ads last quarter and generated 100+ demo requests. Any thoughts?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. We founded Terminus in 2015 based on the statistic that less than 1% of the leads were turning to customers. Then, around 2010, predictive marketing started to take root.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. Automates repetitive and time-consuming tasks : Automation is an integral part of artificial intelligence.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. This helped us streamline our sales process and increased our overall productivity.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. As a result engagement metrics are dropping as readers are no longer willing to part with their precious time in exchange for vague content that doesn’t offer immediate value.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63