Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. With a primary focus on ad serving and revenue optimisation, Google Ad Manager provides publishers with a platform to manage their ad inventory.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. SSPs are sometimes referred to as yield-optimization platforms. . Demand Side Platforms (DSPs).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.

Buy 86

Buy Work Management Cost Per Thousand Marketing AI 86

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. Difference Between Ad Networks and Ad Exchanges.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

QuanticMind

OCTOBER 2, 2018

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The renaming and re-organizing effort was part of a threefold transformation, in which the following new platforms were created: Google Ads, which brings machine learning to Adwords.

PPC 40

PPC Ads Google Automation 40