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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Facebook: Who you know; Twitter: What you know by Social Media Today. SEO tips for Facebook and Twitter by iMedia Connection. Managing Twitter Accounts for Companies by Ignite Social Media. Social Media Measurement. Ryan Walker.

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Social Media ROI vs. RONI

WebMarketCentral

Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. So yeah, adding a humanity to your posts works. And like all relationships it has to be nurtured and such.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

It added Marketing View marketing automation in 1999 and Reseller View partner management after that. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Total cost?

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

And therefore reduce the e-mail overload by ad tech Email. Facebook and Twitter are the social tools most commonly integrated with email campaigns. A Twitter button is the single most effective sharing option, but including multiple buttons generates the highest sharing rates. Use e-mail for what e-mail is best at! It is quick.

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Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

They persist at a low level, selling through multiple layers of iframes via ad networks and exchanges. And although I would like to see a thumbs down or dislike option on ads and sites, most marketers frankly don’t have the stomach for it. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.