article thumbnail

Make It to the Inbox With Litmus Spam Testing

Litmus

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. What factors affect email deliverability? A lot of factors can affect your email deliverability. Microsoft Exchange Online Protection. Office 365 Outlook Web.de

CAN-SPAM 111
article thumbnail

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. That’s why we built Litmus Spam Testing : to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet). What is Litmus Spam Testing?

article thumbnail

Make It to the Inbox With Litmus Spam Testing

Litmus

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. Blocklisting can happen due to any number of factors that you can (and should) work to prevent—but it’s important to know that not all have the same impact on deliverability.