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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Gated content is also referred to as locked content. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

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How to Create a Paywall in WordPress (2 Methods)

Optinmonster

And while you’ve likely seen paywalls on major publishing sites, you may not know exactly how to make one for your own website. So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. Integrating the membership site feature. What Is a Paywall?

Lock-In 91
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9 Powerful Ways to Explode Your Email List with Social Media

Optinmonster

Once you have the customers’ email addresses, you don’t have to worry about any platforms’ algorithms ruining your chances of reaching your customers. You can talk to your customers on a 1:1 basis directly in their inboxes, personalize your communication, and improve your sales and marketing metrics.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Then consider that LinkedIn’s Marketing Solutions , which offers promtoional services to marketers such as sponsored content, sponsored InMail, display ads, text ads, and more. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 But it’s not entirely dissimilar either, in spirit or tactic.

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What Is a Lightbox Popup and How to Create It (In 5 Easy Steps)

Optinmonster

Some OptinMonster customers who have used lightbox popups have improved their conversion rate by as much as 600%. Kampanjjakt increased its conversions by 800% with OptinMonster’s lightbox popup forms along with its custom API : So what makes website lightbox popups click? When the movie comes up, everything around you goes dark.

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InMobi CEO bullish about prospects for independents in the advertising space

Martech

” He added: “We have a supply-side platform, a demand-side platform, a customer data platform — a bunch of platforms that are all connected with each other deeply. in 2015, and we’ve now grown to become the second biggest exchange in the app eco-system. .” “The worst of what we anticipated is behind us.”

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

After all, today’s leads are tomorrow’s customers. For example, eCommerce website leads might: Click on your online ads. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. Customer avatars include demographic information of your leads, such as: Age and gender.