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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does PageRank Flow Through Image Links? What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging? How Can I Guest Blog Without It Appearing As If I Paid for Links? Is There a Limit?

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An Introduction to Black Hat SEO

Hubspot

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. White hat SEO is a much better method of doing search engine optimization. Adding multiple variations of keywords where they add no value creates a bad experience for users.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + 4 black hat on-page optimization tactics to avoid. + Over-optimization of image alt text. + Internal link over-optimization. + H1 heading over-optimization. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. Link Farms. +

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The Rules of Link Building - Best of Whiteboard Friday

Moz

That's an easy way to reach out and say, "Hey, would you mind adding a link? Don't buy or sell links that pass PageRank. Comment links with over-optimized anchor link text , specifically, you want to avoid. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. Link exchange.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Link velocity is like many things in the world of search engine optimization (SEO) – it may be something you know exists, but you might not realize how significant an impact it has on your site’s rankings. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

However, sometimes bad optimization just happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Lack of mobile optimization. A gorgeous design may harm technical SEO — and a well-optimized page may not be as “cool” as the gorgeous design.

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How to Use Link Building for Improving SEO

seo.co

See The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging for help here. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Eliminate link exchanges. Diversify your inbound link profile. Build links on key pages.