PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. Remember: content is a value exchange.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. Statista) Social media ad spending is projected to reach $207.1

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Porch Group Media

AUGUST 3, 2021

Following close behind direct mail and catalogs (25%), some 24% of respondents say they are most comfortable being delivered TV and radio ads. Source: Forrester). 64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing. Alchemer and Forrester Consulting , 2021). LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Engagio

OCTOBER 23, 2019

Because marketers and sellers are using technology in a way that is creating barriers to customer connection. Forrester Consulting discovered, “65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. As the customer, “would I like this? or “Would this appeal to me?”

Ad Building 67

Ad Building Paid Search Agency Account Based Marketing Intent 67

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

OCTOBER 11, 2019

If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website. Perhaps the biggest barrier in e-commerce is being able to convince someone to purchase something without their trying it first. and Canada all the way to the U.K

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Trade Show 101

SnapApp

DECEMBER 14, 2016

Buyers are tuning out (or blocking completely) self-serving promotion and ads. Invest more in personalized, social advertising - We aren't just talking about throwing up a few FB ads and seeing what happens. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62