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How to Build a Digital Product Brand That Lasts

Webbiquity

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

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The New Market for B2B Social Influencers

Navigate the Channel

Publishers often have more staff focused on running a blog or maintaining a social media presence. They have the potential for much more than the traditional banner ads – you can move forward into social media posts, branded content, and even sponsored reviews. Create long form content with a well known influencer or blogger.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Relevant Blogger Outreach. Link to your white paper on your home page.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Company Blog. Write a blog post providing an overview of the white paper with a link to it. Post portions of the white paper via a series of blog posts. Promote your paper within your blog’s sidebar or widget. Relevant Blogger Outreach. Ad text: “Improve Sales Performance. Newsletter. Social Media.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). Online Display. Doubleclick. Trade Desk. Buzzstream.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. When a blogger or website owner promotes ads for an advertiser on their site, this is called affiliate advertising. Banner Ads. The first banner ad appeared in 1994.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

I’m going to write a blog post about this for next week. I’ve been reading blog posts intermittently, and I think this started with the whole Peter Shankman, “bring me a steak at the airport” deal not too long ago, which we’ll link up. I’m going to write a blog post for next week.