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10 key e-commerce business risks and how to solve them

Sana Commerce

A DDOS (distributed denial of service) attack is when a malicious actor uses large amounts of web traffic from thousands of host computers to the target’s servers. E-commerce businesses can prevent or mitigate such attacks through continuously monitoring traffic, traffic filtration, or using cloud providers to increase bandwidth.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Distribution chains. Within these networks, participants can connect, communicate, share content, and tap collective contributions of information. Facebook, Google, and other ad exchanges run marketplaces for advertising, matching advertisers with audiences in real-time bidding for placements. This is part 3.

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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

You need to be an SEO expert to get your articles ranking on page one of Google, and you need a distribution strategy to promote your content across all the channels your audience likes to consume content on," says Toner. You don't necessarily need a blog as long as you're offering something in exchange.

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Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

Launch Marketing

To stimulate this engagement, inbound marketing typically offers an element of value to prospects – information, tools or content assets – designed to address the individual’s problems, needs and questions. Again, this is typically achieved by offering content or information that your prospects and customers deem to be of value.

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What Is a Maturity Assessment? And How to Make One in 5 Steps

SnapApp

As we touched on earlier, the maturity assessment is a resource that provides value both to the participant and for the business distributing the assessment. . The information is flowing two ways, not just one. . Ask them about what information is essential to them to properly qualify leads. Step 2: Create a Value Exchange.

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Getting Started with a Video Strategy

Adobe Experience Cloud Blog

Building Your Distribution Plan. Will you be gating your content and requesting contact information in exchange for watching the video? Social videos tend to be shorter and have the added difficulty of being (potentially) auto-played without sound. Avoid using vanity metrics like view counts as the goal of your video.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

It allows you to build a central database of your attendee’s contact information. Bandwidth concerns the amount of data that you can send over an internet connection. It’s key to have top-quality bandwidth when live streaming to virtual or hybrid audiences. Attendee relationship management. Attrition rate.