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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Retention marketing is the process of marketing to your existing customers to generate repeat purchases, increase lifetime value, and maintain a long-term relationship. On the other hand, acquisition marketing focuses on filling the marketing funnel with new leads via paid advertising, organic search, social media, or content marketing.

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3 Conversion Rate Optimization Tips to Boost Sales

Directive Agency

If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Think of this process as learning how to create the mother sauces of French cuisine. It only takes three conversion rate optimization tips to advance your team’s sales.

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

For example, eCommerce website leads might: Click on your online ads. Figuring out who your leads are is a 2-step process. You can leverage emails to enrich your sales funnel by promoting discount coupons , limited-time offers , or flash sales on your eCommerce business. After all, today’s leads are tomorrow’s customers.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

This smartly creates a curiosity gap for visitors, who feel like they’ve already started the process of doing research on their keyword. Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Let’s get cooking. Jump to a Creative Lead Gen Example.

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10 creative lead gen examples sourced from marketing legends

Unbounce

This smartly creates a curiosity gap for visitors, who feel like they’ve already started the process of doing research on their keyword. Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Here’s how the tool works. But all the other information?

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Virtual events: The ultimate marketers’ guide

Martech

In 1996, Microsoft introduced NetMeeting, which enabled users to communicate and exchange data in real-time. The company added nearly 600 customers in 2020, compared to just 150 in 2019. Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. Virtual event history.