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The Trade Desk announces Adobe CDP integration

Martech

Advertisers can also use their first-party data on the CDP for all other channels through The Trade Desk. Last year, the company also partnered with Publicis Groupe , which owns Epsilon, a top data broker. The campaigns can also be more personalized due to the advanced segmentation powered by the CDP. Processing.Please wait.

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Making Moves in 2024: Winning Tactics to Dominate the Supply Chain Market

SalesIntel

Rather than waiting for prospects to raise their hands to speak with a broker, you can identify, prioritize, and engage these high-value target companies early in their research process — long before your competitors.

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What every marketer needs to know about programmatic advertising

Martech

Any and all digital formats and channels are available through these automated marketplaces. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. 2: Personalization. 4: Making it multi-channel.

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FMG Achieves 400% Growth in Enterprise Relationships, Enhances Offering

FMG Suite

The private labeling and publishing functionalities allowed us to build an offering unique to our firm, and our advisors can now disseminate our proprietary content across multiple marketing channels without dealing with separate compliance submissions. Generative AI Content for Curator captions in a personalized voice.

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FMG Wins “Marketing Automation” and “Social Media Leadership” Categories at the 2022 WealthManagement Industry Awards

FMG Suite

The WealthManagement Industry Awards is a yearly awards program conducted by WealthManagement.com that recognizes the broker-dealers, RIAs, thought leaders, executives and technology providers who support the advancement of financial advisors. These three elements have been key to driving the success of our app.”

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. Without going into too much detail, this data scandal involved a political data firm that accessed and used Facebook user data to map out personality traits.