Biznology

JANUARY 23, 2013

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S., A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Versium

JUNE 12, 2018

They can also assess the projected conversion rate of their prospect list and compare it to their typical conversion rate before they deploy it in their marketing campaign.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. List brokers used dubious tactics to gather data and offered limited customization. You receive information that tells you one of your target accounts is looking into a new CRM.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

DealSignal

APRIL 5, 2018

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Optinmonster

MAY 9, 2024

A Word of Warning Based on what I said in the preceding section, you might get ahead of yourself, thinking that the faster you build a big list, the better. Buying email lists from list brokers is a bad idea. You may already have email lists from one of your previous direct marketing campaigns. Don’t do it.

Ad Building 89

Ad Building Ad Exchange List Brokers Email Marketing 89

Porch Group Media

NOVEMBER 3, 2021

In a study by eMarketer, senior marketers stated the following top three sources: websites (70%), Point-of-Sales (POS)/CRM systems (63%), and email (61%). While third-party data has been around for some time, the breadth and depth of today’s data far surpasses the days of simply acquiring a stagnant list from a broker.

Personalization 64

Personalization Work Management Marketing Management Ad brokers 64

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). Take, for example, Drip, a customer relationship management (CRM) software company founded in 2013 in the Twin Cities and acquired by Leadpages in 2015.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52