How to Personalize the Retail Experience with Marketing Data & Technology
Porch Group Media
NOVEMBER 3, 2021
In a study by eMarketer, senior marketers stated the following top three sources: websites (70%), Point-of-Sales (POS)/CRM systems (63%), and email (61%). While third-party data has been around for some time, the breadth and depth of today’s data far surpasses the days of simply acquiring a stagnant list from a broker.
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