article thumbnail

Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive

Launch Marketing

RealMassive is an Austin-based tech startup that connects tenants, investors, owners, properties and brokers in a modern, global commercial real estate (CRE) marketplace that is fueled by big data to provide an intuitive property list and search tools, digital marketing capabilities and real-time performance analytics.

article thumbnail

What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

Even though Facebook shut down the ability to take data from third-party data brokers, companies can still put cookies on other websites that collect activity from users. Digital analytics and web traffic tools like Google Analytics and Matomo place pixels on a website. All that matters is what the consumer did and why.

Privacy 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why being a CMO is better than being a CEO?

Seismic

Leveraging analytics through the entire buyer’s journey. I am really passionate about data and analytics – in fact, it was one of the foundational aspects of Guidewire, which is infused with analytics to help insurers make the right decisions (for example, around whether to underwrite a particular risk).

CMO 65
article thumbnail

PODCAST: Deep Dive Into Data

DealSignal

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer.

article thumbnail

B2B SEO Mastery: The Comprehensive Guide for Modern Marketers

ClearVoice

Analytics and Reporting You can utilize analytics tools such as Google Analytics and Google Search Console to monitor your website’s performance. SEO Tools Tailored for B2B Consider using specialized B2B SEO tools like HubSpot, Marketo, or Moz Pro to streamline your efforts and gain insights specific to your industry.

article thumbnail

Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

article thumbnail

Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.