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Social media management services: 9 agencies your brand should check out

Sprout Social

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. What is a content agency? What are the different types of content and ad agencies?

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6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Data from The Agency Pricing & Financials Report. 1) Blogging.

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5 Benefits of Hiring a Virtual CMO

Meerkat Marketing

However, it is fair to assume that one person may not have the bandwidth to take on everything, i.e. website management, content creation, graphic design, lead generation, search engine optimization (SEO), search engine marketing (SEM), social media, branding, advertising, email marketing, public relations, etc.

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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Another important factor to consider when setting budgets is your team’s bandwidth.

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TrustRadius: The Reach of Research Campaigns

Content4Demand

Today, we’ll focus on the many ways those research reports fueled TrustRadius ’ campaign strategy for an entire year— in everything from public relations to lead-gen campaigns and bottom-of-the-funnel content. Let’s gate it and let’s put some paid media behind it. We are pitching this to media.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

The world of advertising technology is a small but mighty segment of the media. Sometimes we get pitched on these really small acquisitions, and they’re either tangential (we just don’t have the bandwidth) or they’re not sharing the deal price. Have you always had a passion for the adtech space?