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Data Thresholding in GA4: Overview, Benefits, and Drawbacks

DAGMAR Marketing

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. If the user or event count is below a certain number, Google will withhold that data. The answer — Google Signals. What are Google Signals?

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Ethical data management is a win for marketers

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. All these day-to-day activities involve the sharing of our personal data with companies. Privacy laws in Europe and in some U.S. Senate in July.

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. Google/DoubleClick, Bing).

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Performance, in this case, means lower-funnel activation for DOOH ads, which has been previously hard to measure.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Does the A/B Testing Tool Have Records of Processing Activities? It is important that the tool you select has included all of their personal data processing business operations within a register of processing activities. Below is an example of the records Convert keeps for each data processing activity.

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Many Free Android Apps Are Starting To Look A Lot Like Malware

readwrite

Between last September and March, security vendor Bitdefender analyzed 130,000 popular Android apps on Google Play and found that roughly 13% collected your phone number without explicit notification, 12% stored your location data and 8% sucked up your email address. Many apps don’t stop there. See also: Hey!

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.