Launch Marketing

JULY 26, 2023

Looking to elevate your organization’s lead generation through content marketing? Download our B2B Content Strategies for Successful Lead Gen for all the best practices and actionable tips. Intent data provides valuable insights into what potential buyers are actively searching for or contemplating.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Third-party intent data is a different story.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Third-party intent data is a different story.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Madison Logic

FEBRUARY 10, 2023

Sales and marketing misalignment is a massive problem in ABM, with 90% of sales and marketing professionals reporting challenges in their organizations’ strategy, process, culture, and content due to not working together.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. Once you have a well-defined ICP and personas, the next step is to test your messaging and content with your target audience. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

ABM in Action

MAY 18, 2023

That’s because many organizations don’t use fit as a focus and instead equate it to activity. Cerrentani: The “big picture” of a signal-based approach is when you’re able to combine data sources in a meaningful way and include some combination of fit and intent, or fit and engagement — any sort of fit and activity.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. They know your brand.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. What is Intent data? What is Intent data ?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Vision Edge Marketing

AUGUST 22, 2023

Marketing, business development, and other teams dedicated to lead generation typically use various tactics such as gated content, webinars, and forms to capture leads and evaluate their fit with the company’s target audience. Investing in second-party and third-hand data can help fill this gap.

Lead Ranking 212

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 212

Televerde

NOVEMBER 14, 2019

Just like how Netflix’s magical mystery algorithm predicts all your future favorite shows, the tools and tech that personalize in B2B marketing allow you to cater content and messaging to meet your prospects where they’re at in the buyer’s journey. Show me the data! a few links to relevant content). Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. What is Intent data? What is Intent data ?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Terminus

APRIL 26, 2022

Think: new product announcements, case studies, or downloadable content. You’ll want to set up a view within Salesforce that filters accounts with intent groups and data. We recommend filtering your competitive intent keywords like the brand names of your competitors. Activate customer ambassadors.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Terminus

JULY 25, 2018

If you’re looking to empower an account-based sales development team, I highly encourage a reasonable activity quota to incentivize the right behavior and manage expectations. This is where intent and engagement data come in. We have several different reports within Salesforce that allows us to take action on this data.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Terminus

SEPTEMBER 21, 2017

With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond. ABM Lite – With this approach to ABM, you still personalize your marketing outreach to some degree, but you won’t be creating brand new content for every individual account.

Account Based Marketing 30

Account Based Marketing Sales Cycle Template Top of Funnel 30

DealSignal

JANUARY 25, 2023

With the right data and the right approach, you can effectively target the right decision-makers at the right companies and achieve better results with your ABM tactics. #3 3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

OCTOBER 30, 2017

The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Inbound marketing relies on lead generation — driving as many leads as possible using gated content, events, and so on. Meet the ABM Masters.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Anteriad

APRIL 25, 2023

When the advertiser detects a user has visited the advertiser’s site from the content site via the banner ad, the advertiser sends the content provider a small payment. That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

When the advertiser detects a user has visited the advertiser’s site from the content site via the banner ad, the advertiser sends the content provider a small payment. That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84