Activities Burn Rate Telemarketing Twitter 
Marketing Insider Group
JUNE 29, 2010
The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.
Marketing Insider Group
OCTOBER 12, 2010
Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!
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Marketing Insider Group
AUGUST 5, 2010
41% of online time is spent on only 3 activities: social networks, gaming and email Email use has declined 28% vs. last year Video/Movie use is still less than 4% but grew 12% Email is still the #1 activity on mobile devices but social network use grew 28% So what does all this mean? Here are 7 points to consider.
Marketing Insider Group
OCTOBER 7, 2010
Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale.
Marketing Insider Group
JUNE 22, 2010
According to the report, mobile internet growth is significantly faster than the internet desktop growth of the late 90s compared to the growth rates of both AOL and Netscape. Both of these activities are well ahead of news, sports and other activities. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
Marketing Insider Group
AUGUST 17, 2010
Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results. Market Innovation: the rate at which we respond to market changes (possibly down to the individual level) with programs, campaigns and marketing-led activities. Traditional Pipeline Acceleration.
Marketing Insider Group
OCTOBER 19, 2010
.&# I also need to mention that I cannot take credit for my funnel depiction as there was much discussion by the leaders in our organization about the shape of our funnel and the need to increase the velocity of our demand activities by moving from a wine-glass shaped funnel to one shaped more like a champagne flute or a shot glass.
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