The Mx Group

APRIL 26, 2018

Combine that 50% failure rate to meet sales targets with MarketingProfs’ research that Sales ignores nearly 80 percent of the leads Marketing sends them , and it’s easy to conclude that these two sales problems are likely linked. If you don’t have a team actively mine and nurture smaller accounts, you’re leaving money on the table.

Telemarketing 63

Telemarketing Marketing Management High Quality Lead Burn Rate 63

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

ViewPoint

APRIL 14, 2017

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. Marketing needs to be accountable for lead quality, and Sales needs to be accountable for follow-up activity. You can read the blog here. Doing the right something is. I promise to help.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

AUGUST 5, 2010

41% of online time is spent on only 3 activities: social networks, gaming and email Email use has declined 28% vs. last year Video/Movie use is still less than 4% but grew 12% Email is still the #1 activity on mobile devices but social network use grew 28% So what does all this mean? Here are 7 points to consider.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 22, 2010

According to the report, mobile internet growth is significantly faster than the internet desktop growth of the late 90s compared to the growth rates of both AOL and Netscape. Both of these activities are well ahead of news, sports and other activities. Mobile growth is hot. Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100