MLT Creative

NOVEMBER 16, 2010

” Translation: As soon as B2B marketers can get their heads around how to measure the ROI of social media activity, perceived effectiveness will increase. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

JANUARY 18, 2012

Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. By now most of the trade publications for your industry are most likely active on social media and sharing content via blogs, special reports, webinars, etc. Follow key influencers in your industry.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Changing your company’s name makes sense if your business has outgrown its original business model. Relational Software.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

OCTOBER 14, 2011

Since we actively practice what we preach here at the Ideas @ Work blog, I thought I’d share a few examples of guest posts we’ve had here as well as some we’ve contributed to other blogs. All of this works to expand your influence and attract more of your marketplace.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

MARCH 1, 2012

No Activity in Over A Month – No tweets in a very long time. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

OCTOBER 21, 2011

Anyone representing a business while interacting with a customer of that business is “customer facing.” What should small business to business organizations consider priority relative to customer-facing activities? Small business sometimes lacks a central marketing group. This is easy.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

MLT Creative

SEPTEMBER 8, 2011

Goal: Be more active in discussions on LinkedIn and Focus. I was able to increase my engagement on social media and contribute to our agency’s inbound marketing success without falling behind on any client deadlines and our agency enjoyed some big new business wins I participated in. Actual: Fail. Actual: Success. Actual: Fail.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

B2B Digital Marketer

OCTOBER 13, 2020

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

B2B Digital Marketer

AUGUST 25, 2020

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. Linda Ruffenach is an entrepreneur committed to helping business owners achieve their vision of Total World Domination.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

SEPTEMBER 22, 2020

Business operations and marketing efforts are becoming more automated and less personal. John holds an engineering degree from Trinity College Dublin and an MBA from the London Business School. Well, I came into B to B marketing through a fairly security route because I I’m an engineer by background.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

B2B Digital Marketer

AUGUST 31, 2020

They’ve heard of LinkedIn as a great platform to stand out but don’t necessarily know the LinkedIn best practices , strategies, tactics, engaging multimedia content and more to leverage it for their business. 13:17 – Business owners are thinkers. Jim Rembach ( 00:14 ): And your digital B2B marketing activity.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Online Marketing Institute

JANUARY 4, 2011

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# At some point, the activities of that traffic to provide ROI must be measured. Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Unfortunately, this happens, even to the most prolific business bloggers. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40