sales 
LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Lead Scoring. Lead scoring configuration. Form builder.
Smashmouth Marketing
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.
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Smashmouth Marketing
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.
LeadSloth
APRIL 29, 2009
In alphabetical order: ActiveConversion B2B Marketing Blog. Genius.com B2B Marketing for Faster Sales Blog. Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. ReadyContacts Lead Data Management blog. So 11 it is :- ).
Customer Experience Matrix
JULY 8, 2009
ActiveConversion is not new but also has a low price point. The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. Major advances are still needed in usability, particularly for complex marketing programs, and in coordination with sales systems.
Customer Experience Matrix
NOVEMBER 18, 2009
This has more to do with the degree of personal selling (and after-sale service) than anything else. Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.
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