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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Arketi BtoB Marketing group maintains active conversations on all facets of B2B marketing, as discovered through relevant articles and blog posts from contributors and administrators of the group. Salesforce.com. From the group introduction: Salesforce.com. Salesforce app ecosystem. Future trends.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Mobile click on website phone number (Phone-Press-Dial or PPD). Total Website Activity Conversion Rate. White paper downloads from website resource library- no gate (Button-Click-Download-WP or BCDW). Case study downloads- no gate (Button-Click-Download-CS or BCDC). Email sales department (Email-Submit-Sales or ESS).

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How to Create a Product Recommendation Popup (the Easy Way)

Optinmonster

But depending on where your traffic is coming from, you may want to design your product recommendation to take a mobile-first design.

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9 call analytics platforms for marketing teams to consider

Martech

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. CallSource. Product overview.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I’m sure I forgot a few. Feel free to chime in if I did.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Mobile will account for 72% of US digital ad spend by 2019. Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . About 53% of emails are opened on mobile devices. Or, at least put it to the test :). . . #10. Campaign Monitor. . .

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience.