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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

NOTE: Because the data is aggregated from HubSpot customers' businesses, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Much to our surprise, open rates on marketing emails continue to rise. What We're Seeing.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

These giants continue to dominate the market share of revenue generated by the overall software industry. Activation. Conversion Rate Optimization(CRO), or user experience optimization. Thought leadership across all stages of the marketing funnel to cement your expertise in the subject matter. Organic Search.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Many A/E/C firms appreciate that their website is an important marketing tool. To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives. Email marketing. Social channels. Self-qualifying leads.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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The 6 Best B2B Social Media Platforms to Drive Results

EveryoneSocial

When building your marketing strategy, an essential component to decide is what B2B social media platforms to prioritize. Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. 73% of LinkedIn users agreed that the platform protects their data and privacy.

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. TopRankBlog.

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Cracking the Code: How to Leverage LinkedIn’s Algorithm Updates for Success

Oktopost

Since its inception in 2002, LinkedIn has grown into a formidable platform that has revolutionized the way professionals connect and businesses operate in the digital age. After over 20 years of existence, it has evolved far beyond a simple job-hunting site into a dynamic hub for B2B networking, marketing, and lead generation.