Martech

MARCH 30, 2023

Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. Success factors insight : These are not the benefits you offer but the prioritized benefits they share with you.

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

Adobe Experience Cloud Blog

AUGUST 4, 2015

People are excited about yelpification because it provides the information they want to know in a relatable, vendor-neutral form. This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40