Adobe Experience Cloud Blog

AUGUST 4, 2015

Without these reviews, buyers can find it confusing to separate out the information they want from just marketing hype. The funnel is dead, says May Petry, VP of Digital Marketing at HP, and social buying reigns instead. These changes are causing marketers to modify their tactics in order to reach the full base of buyers.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122