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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. All rights reserved.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Email is one place where personalization is simple and easy to deploy. . . #29.