Industrial Marketing Today

AUGUST 27, 2012

The industrial buy cycle has not changed. P.S. That article has generated a very active conversation for both sides of the argument. This has worked great in the past but the Internet and digital marketing have changed how that process works today. However, the way potential buyers look for information has.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Adobe Experience Cloud Blog

MARCH 16, 2015

After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. Matt began by saying that social media is essentially the largest focus group you have access to today. Activation : Conversion through the buying cycle. Acquisition : Growth of fans.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

DECEMBER 4, 2017

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122