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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. P.S. That article has generated a very active conversation for both sides of the argument.

RFP 60
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : The modern B2B customer is a digital one--and content plays a large part in the buyer’s journey. In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . .