article thumbnail

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Leads can enter from channels other than email. Registration is no longer required.)

article thumbnail

From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc. . They asked questions like: Where do our leads come from?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

More businesses are recognizing this added value and investing in tools designed to automate the customer journey, making automation a part of their everyday business practices. About two-thirds (68%) of business leaders reported using automation to respond to the pandemic’s impact. Consideration.

article thumbnail

Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

Using Conversica’s Powerfully Human Conversational AI Digital Assistants, the Integration Gives CS Teams Unlimited Capacity for Proactive Communication with Customers Triggered by Data from Gainsight. Conversation Automation: The Need to Enhance CS Teams’ Efforts. FOSTER CITY, Calif., August 16, 2022 – Today, Conversica, Inc. ,

article thumbnail

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

They understand that it should be a reflection of their business: professional, informative, and easy to navigate. But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website?

article thumbnail

Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Conversica entered the space in 2007 with an AI Assistant designed to help automotive dealerships motive online leads to come into the dealership. Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries.

article thumbnail

Going back to basics: Marketing as a conversation

Martech

Decision criteria : These are the reasons they decided to buy or the value they saw in the product or service features. And each piece of your content, whether an ad, a newsletter or a social media post, must provide real value and be genuinely interesting for your audience. Business email address Subscribe Processing.