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How to Make Design Research Neurodivergent Friendly

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. A new channel sparked active conversation among employees who identified as neurodivergent. It also lowered sentiment analysis bias (misinterpreting behavior and emotions). Some people attached screenshots.

Research 52
Research Design Peer-to-peer Ethics 52
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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