Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing. Final Thoughts.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

SnapApp

SEPTEMBER 13, 2017

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. Rather than looking at analytics as simple as performance benchmarks, the team dug into reporting and found the interesting threads and insights to adapt their strategies. . And it’s not just conversion rates that improved.

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. P.S. That article has generated a very active conversation for both sides of the argument. See Industrial Marketing Content that Helps Buyers ).

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Directive Agency

MARCH 25, 2020

We generated data from a series of reports from SEMrush and Pulse (our own performance marketing benchmarking tool), and were able to determine a series of demand generation tactics that these companies dominated in, including: Discoverability. Activation. Conversion Rate Optimization(CRO), or user experience optimization.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Examples include quote / demo requests, product evaluation requests, and certainly specific sales inquiries or requests for proposal.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122