How B2B marketers can help sales overcome customer indecision
Martech
APRIL 7, 2023
Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Inaction is guiltless and perceived as less harmful than acting and making a mistake.
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