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How B2B marketers can help sales overcome customer indecision

Martech

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Inaction is guiltless and perceived as less harmful than acting and making a mistake.

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Marketing and Web Security: How Marketers Can Mitigate Risk

Adobe Experience Cloud Blog

The more reliable your site, the more your visitors trust you can keep their information secure and the greater their trust in your brand—and your marketing. The talent gap is so large that Gartner predicts by 2020, “60% of digital businesses will suffer major service failures due to the inability of IT security teams to manage digital risk.”

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

To help marketers unpack this season’s opportunities, we’ve pulled together the latest research on consumer behavior, and combined it with expert insights from Jared Rosenbloom, Basis’ Group VP of Integrated Client Solutions. When it comes to holiday campaign planning, the time to act is now. What does that planning entail?

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Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

Unbounce

All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile. ” What does AMP mean for marketers? The end of waiting altogether, maybe.

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Here’s Why Your Go-to-Market Strategy Should Act Like a Rock Band—Not Like a Symphony Orchestra

Terminus

It’ll be hard to hear what we have to say in the next few paragraphs of this post, but we promise that—in the end—going with the flow and planning less will actually help you plan better when it comes to your go-to-market strategy. Dear Type A personalities: You’re going to have to bear with us on this one. Hear us out.

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Eight Keys to Supercharge Your LinkedIn Posts

Golden Spiral

Tag People and Pages in Your Industry. While many have tried to disprove this statistic pointing to everything from Google Analytics to Netflix binges, let’s be honest with each other—we all prefer short posts. Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. Always Use a Visual.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. human resources, IT, sales/customer support, marketing)? ePrivacy (Cookie Law) (2002) Ensures ??”

Privacy 52