Marketing Insider Group

DECEMBER 1, 2010

Well we need to focus on wringing out every lead and every deal from our funnels. But which ones are really working to drive our strategy and our business forward? In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. So what happened in B2B Marketing?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 10, 2010

Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting. These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting. These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 14, 2010

The first is organic search or SEO where web pages are displayed for keywords searched based on the search engines (secret) algorithm. Share If you’re in digital marketing, you know what I mean just reading the title. Share If you’re in digital marketing, you know what I mean just reading the title.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. Next the question becomes- how do we do it ? And who does which piece? In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. Next the question becomes- how do we do it ? And who does which piece? In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. Related Posts: The New Marketing Accountability Marketing Leads: Quality Vs. Five years into my early sales career, I realized that I was a mildly successful sales person mainly because I focused on relationships, not selling.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. 2009 was the year in which Marketing Automation really took off. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100