Remove Act-On Remove Forrester Remove Tactics Remove Youtube
article thumbnail

3 Rules for Better Video Marketing

Convince & Convert

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

article thumbnail

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video Marketing Strategy Tip: Focus on Buying Stages

Content Standard

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 Facebook has surpassed YouTube for the most desktop video views per month, and the social network jumped from four billion views to 12 billion in just one month, Search Engine Journal reports. million words. Every day, 100 million users watch a video online.

Buy 40
article thumbnail

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Michael Brito contends marketers “must move beyond the content marketing buzzword and commit to building a content strategy that will allow you to execute your tactical content marketing initiatives flawlessly and at scale,” and promotes a four-pillars framework for content strategy development. by GO Marketing.

article thumbnail

10 Winning B2B Lead Generation Strategies for 2018

Leadspace

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

article thumbnail

B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. 70% of B2B search queries are made on smartphones. Reduces dependence on paid ads.

article thumbnail

5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Brandpoint

While I’ll be drawing from my years of experience learning from some of the best public relations practitioners in the business, many of these tactics and ideas come directly from the PR and corporate communications side of our profession. Since then, this topic has been shared, pitched and distributed across tons of different channels.