Vidyard

JUNE 22, 2015

I’ll give you some proof: Pages with video are 53 times more likely to rank on the first page of Google search results, according to one Forrester Research study. Also consider the closed captioning option on YouTube; it acts as a searchable transcript! But only if you’re doing it well.

SEO 51

SEO Video Marketing Tips Youtube 51

Content Standard

NOVEMBER 11, 2014

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 Facebook has surpassed YouTube for the most desktop video views per month, and the social network jumped from four billion views to 12 billion in just one month, Search Engine Journal reports. million words. Every day, 100 million users watch a video online.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Digital Marketing World Forum

OCTOBER 4, 2019

Push’or ‘pull’, you’re using it to build a relationship with your customer that sees your brand acting as their trusted companion. Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. It’s the same in marketing and advertising.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Content marketing: What is more important than strategy? by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . The B2B customer experience isn’t a shifting landscape anymore.

Buy 70

Buy Process B2B Peer-to-peer 70

Adobe Experience Cloud Blog

DECEMBER 29, 2015

And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube. Like Forrest Gump, they see their goal in sight and just keep running. Research shows that by acting out gestures we can actually enhance and modulate our mood.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Hubspot

MARCH 18, 2011

SalesForce has also integrated YouTube, Twitter, and Slideshare in order to share a wide variety of content with their fans. If you take a look at Forrester's wall you'll see a consistent stream of posts that come from both Forrester themselves as well as a number of fans. Encourage Sharing with Others. SalesForce.

Facebook 28

Facebook B2B Forrester Youtube 28

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Listen Now. Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. 70% of B2B search queries are made on smartphones. Reduces dependence on paid ads.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. B2B content acts as an introduction long before shaking hands with a new client. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Brandpoint

MARCH 26, 2021

If you don’t have the manpower to churn out high-quality pieces of content on the regular, you still have opportunities to drive results with the content library you do have at your fingertips. Since then, this topic has been shared, pitched and distributed across tons of different channels.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Outgrow

FEBRUARY 22, 2022

Ebooks have traditionally been used to act as a guide. – ebooks act as a fantastic lead magnet. Did you know that close to 5 billion videos are watched on youtube every day? Calculators too act as fantastic lead magnets. One content type that marketers have been using since time immemorial is ebooks. What’s more?

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Hinge Marketing

MARCH 12, 2020

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. In the professional services, expertise is your product and experience is validation. So website visitors who are looking for services like yours want to learn about your firms’ experts and understand the projects they’ve worked on.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Metadata

FEBRUARY 22, 2021

I’m the founder and CEO of Metadata. I have together with me, Michel Feaster, Nick Mehta and Mike Volpe. Maybe we’ll start with Michel, because you’re first on the Zoom video. Maybe you can introduce yourself quickly, who you are and about yourself. Michel Feaster: Sure. Thanks, Gil. I’m Michel Feaster. Hey, everyone.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It's understandable that Marketing is reticent to relinquish control of social media accounts outside their department.

Social Media 28

Social Media Service Media Paid Search Agency 28

The Lead Agency

AUGUST 18, 2019

More marketers are taking note of this trend, with 45% of marketers planning to add YouTube, and 41% Facebook Video, to their marketing strategies. Forrester Research as also predicted that a significant majority of all digital advertising spend will be programmatic over the next few years.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

The most successful B2B marketers in 2020 will look carefully at the trends in the industry and really listen to and act on what they are saying. More marketers are taking note of this trend, with 45% of marketers planning to add YouTube, and 41% Facebook Video, to their marketing strategies. Source: [link] 4.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Webbiquity

JANUARY 24, 2012

Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily.

Social Media 100

Social Media Tips Media Best Practices 100

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

JUNE 17, 2019

21 Ways to Dominate YouTube: The Ultimate Guide”. " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. 1) Study Your Readers. It's no coincidence that this tip is first on the list. 2) Do Some Kick-Ass Research. TechCrunch.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. These characteristics demonstrate a commitment to transparency, improvement, and user insights. .

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. LEARN MORE. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52