Act-On Forrester Google Lead White Paper 
Albacross
NOVEMBER 4, 2021
Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Source: Forrester , 2021). Not exactly. 68% of B2B buyers prefer to research online independently.
Digital Marketing World Forum
OCTOBER 4, 2019
Push’or ‘pull’, you’re using it to build a relationship with your customer that sees your brand acting as their trusted companion. Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. It’s the same in marketing and advertising.
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Webbiquity
DECEMBER 11, 2013
The number of Google searches for the phrase have increased 400% since January 2011. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.
Ambal's Amusings
DECEMBER 17, 2009
Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009.
Ambal's Amusings
OCTOBER 15, 2009
Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals. MarketingSherpa.
SnapApp
JULY 11, 2017
Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . The B2B customer experience isn’t a shifting landscape anymore.
Sales Engine
AUGUST 23, 2016
They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads.
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