Parse.ly

MARCH 11, 2022

LaCroix has even gone as far as creating interactive displays for fans to engage with and use as backdrops for their photos. Step into the audience’s shoes. Shape unique online experiences. Take advantage of AI and machine-generated content. Step into the audience’s shoes. In 2022, marketers will focus on personalized user experiences.

Tips 52

Tips Content Marketing Brand Identity Branding 52

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. So first, they create display or social ads or put their spending toward a Google AdWords campaign. Then pick a microsite.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. This variation in the way prospects are identified and nurtured may seem like more work than what teams are used to, but the rewards can be very sweet.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

ClearVoice

NOVEMBER 27, 2019

So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers. Content types are not strategies on their own, but they can support strategies in specialized or combined ways. social, search, paid media).

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We want them to be on-topic, on-target, and really considering the act of blogging on behalf of our clients.

Social Media 80

Social Media Media Blogger Banners 80

Webbiquity

FEBRUARY 21, 2017

What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). That’s where Pocket comes in. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Convince & Convert

MARCH 4, 2012

Facebook wants businesses to act and interact like people, and banning promotional language on the Cover image is one way to enforce this “engagement trumps calls-to-action” philosophy. Prohibition on Cover Promotion. Death of the Landing Tab. “I don’t think it’s a big deal at all. Pinning and Starring. "Pinned"

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28