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The State of Agencies 2020

BenchmarkONE

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. What They Do: Services and Offerings. Source: Wordstream.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers.